The fun in funnel since 2022.
Independent brand consultancy.
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STRATEGIC
ACCIDENTS
Strategic Accidents is an independent brand consultancy helping brands with strategic brand positioning, consumer insights, creative strategy, and communications concepts.
Either as a strategic consultancy solving pure positioning challenges or as a partner with other agencies and consultancies developing brand identities, communications platforms, and concepts.
We operate at the intersection of creativity and business, using creative insight to solve business and marketing problems.
We believe in a hands-on, hypothesis-oriented approach that short-circuits the traditional model.
Since 2022, we have run 35+ projects within brand strategy, creative strategy, consumer insights, and business development.
SERVICES
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Helping brands develop their brand strategy and brand positioning, as well as different dimensions of the brand strategy. I do this throughout a prototype-based process.
Services include:
→ Brand positioning
→ Brand architecture
→ Brand purpose
→ Target group refinement
→ Strategic messaging
→ Sustainability brand strategy
→ Evaluation of existing brand -
Helping brands understand their customers and where the zeitgeist is moving in their category. Always in a way that is more pop cultural and less corporate.
Services include:
→ One-on-one interviews
→ Focus groups
→ Insights reports
→ Trend reports and analysis
→ Trend and insights workshops -
Support creative agencies and in-house departments teams with creative strategy and comms strategy.
Services include
→ Creative insights
→ Big idea/concept development
→ Creative brief writing
→ Comms planning
→ Messaging strategy
→ Roll-out plan
→ KPI and objectives frameworks
→ Evaluation of pre-testing results
→ Effectiveness evaluation -
Train agencies and marketing departments on different topics related to brand marketing.
Topics include:
→ Integrated idea development
→ Strategic planning
→ Brand strategy
→ Creative insights
→ KPI’s and measurment
I lecture at leading schools such as Berghs School of Communications and Stockholm University.